It’s easy to list the characteristics of a good LinkedIn ad, but real success is about achieving tangible results with your campaign. A successful LinkedIn ad draws attention, delivers a clear and compelling message, and prompts action.
Metrics such as click-through rates, conversion rates, and return on investment give you a clear picture of an ad’s success. Ultimately, a successful LinkedIn ad integrates with a brand’s voice and strategy. And nothing illustrates this better than the best LinkedIn ad examples that achieved remarkable results.
However, rather than providing just one example, below are top 19 LinkedIn ad examples that stand out for their effectiveness. So, get ready to take inspiration from the best performing LinkedIn ads of all time.
LinkedIn sponsored ads, also called Sponsored Content, are paid advertisements that appear directly in a user’s feed. This type of ad allows your brand to reach a larger audience, beyond your LinkedIn page’s followers, and drive more engagement.
These ads often include compelling visuals, strong calls to action, and relevant content for optimum impact.
Have a look at the following best LinkedIn ads in the sponsored content category.
Standard Chartered Private Bank used sponsored content to promote their investment products and solutions, driving significant traffic to their website. The ad featured a clear CTA and an eye-catching image.
Microsoft is always known for creating the best B2B LinkedIn ad. The company leveraged LinkedIn sponsored ads to advertise their new product, targeting companies looking for cloud professionals. The campaign successfully increased product awareness and engagement.
LinkedIn paid ads are great for businesses to promote their content or solutions to a broader audience. You can choose various formats for these LinkedIn ads, including text, sponsored content, video, and more.
IBM utilized paid ads on LinkedIn to promote their AI-powered solutions for the healthcare sector. The campaign increased lead generation and brand visibility.
Salesforce ran paid ads to market their CRM tools, targeting sales and customer service professionals on LinkedIn. The ads resulted in high engagement and numerous sign-ups for product demos.
LinkedIn Video Ad is short videos that appear in the feed and capture attention quickly. These ads are effective for storytelling and showcasing products or services in a dynamic format.
These ads often include captions and are optimized for mobile viewing. In fact, the video ad format is one of the best ways to boost your ROI and justify your LinkedIn advertising costs.
Adobe used video ads to promote its content creation platform Adobe Express. The visually engaging ads increased user interaction and product trials.
Hootsuite ran LinkedIn video ads highlighting the benefits of their social media management tools. The campaign effectively drove awareness and boosted software subscriptions.
LinkedIn Dynamic Ad automatically personalizes content to individual users, based on their profile information. These ads appear in the sidebar and often include elements like the user’s name or profile picture, making them highly engaging.
Have a look at the top performing LinkedIn ads examples below for inspiration:
WWE used dynamic ads on LinkedIn to successfully attract new, potential candidates to check out their open positions. This strategy significantly increased applications from targeted individuals.
Runity uses LinkedIn Dynamic Ad to promote its cloud collaboration tool. Their ads show highly personalized and relevant content to targeted professionals.
LinkedIn Display Ad are visual advertisements that appear on the side or top of the LinkedIn page. They capture the user’s attention with striking images or graphics. Businesses typically use these ads for brand awareness and retargeting campaigns.
Huntsman School of Business uses LinkedIn Display Ads to promote its MBA programs. These visually appealing ads highlight key program features like 1-year MBA to attract potential applicants.
VistaVu ran Display Ads to advertise for lead generation purposes for their industrial ERP and business management solutions and products. In this ad, they cleverly targeted Oilfield Service Companies, highlighting the risks of losing money if the issues are left unaddressed.
LinkedIn Spotlight Ad is a type of Dynamic Ad that focuses on driving traffic to a specific landing page or content. These highly personalized ads appear on the right rail of the LinkedIn feed, often including the user’s name or profile picture.
Here are two examples of good LinkedIn ads in the spotlight category:
LinkedIn uses Spotlight Ads to promote its LinkedIn Learning platform. It tailors the ad content to the users’ profile pictures. These targeted ads drive traffic to the learning platform, encouraging professionals to subscribe.
Hilton uses LinkedIn Spotlight Ad to encourage professionals to redeem their collected points for exclusive experiences. These ads effectively engage business travelers and drive loyalty program participation.
LinkedIn Single Image Ad includes one compelling image to catch the viewer’s attention. These ads appear in the LinkedIn feed and are often used to promote events, products, or services.
Shopify used single image ads to promote their e-commerce solutions, featuring a striking image and clear call-to-action. The campaign effectively drove sign-ups for their platform.
Microsoft ran single image ads to get more registrations for its GitHub Copilot Forum, specifically targeting developers and tech leads. The ad saw high engagement and increased subscriptions.
LinkedIn Carousel Ad allows advertisers to include multiple images or videos within a single ad that users can swipe through. This format is ideal for storytelling, showcasing multiple products, or providing detailed information.
Coca-Cola used Carousel Ad to highlight how the company is contributing to the American economy through job creation. Each card in their ad focused on a different aspect. This approach effectively engaged users and increased brand loyalty.
Slack ran Carousel Ad to illustrate the different features and benefits of their communication platform. Each image in the carousel mentioned a specific benefit, driving higher engagement and user interest.
LinkedIn Document Ad allows advertisers to share documents directly within the LinkedIn feed. These ads are excellent for promoting in-depth content like whitepapers, case studies, or reports, making it easy for users to read and download without leaving LinkedIn.
McKinsey used Document Ad to share a comprehensive industry report, targeting professionals in relevant fields. The ad saw high engagement and numerous downloads.
Deloitte leveraged Document Ad to promote their 2024 report on the problems women face in the workplace. The campaign effectively reached decision-makers and drove significant interest in their insights.
LinkedIn Message Ad are personalized messages sent directly to LinkedIn members’ inboxes. These ads are highly targeted and can include a single call-to-action, making them effective for direct engagement and lead generation.
FixDex used LinkedIn Message Ad to invite professionals to try their platform for exciting career opportunities. The personalized invitations saw a high response rate and increased sign-ups on the work marketplace platform.
Adobe ran a LinkedIn Message Ad campaign to promote their special expo. This direct approach led to a substantial increase in registrations and attendance for the event.
LinkedIn InMail Ads, also known as Sponsored InMails, is a form of sponsored messaging that you can use to send personalized messages directly to users’ inboxes, even if they aren’t your 1st-degree connections or followers. These ads are effective for recruitment, event invitations, and lead generation.
LinkedIn itself uses InMail Ad to offer incentives for advertisers to try the ad feature on the platform. As you can see in the example above, LinkedIn is enticing its audience with a $50 credit to start a new campaign. The targeted messaging approach resulted in higher ad credit requests.
Plerdy leveraged LinkedIn Sponsored InMails to invite targeted users to a live demo of their conversion optimization tool. This direct outreach strategy significantly increased registrations for the product demo.
LinkedIn Lead Generation Ad includes built-in lead gen forms that allow users to submit their information without leaving the platform. These ads are designed to collect leads efficiently and are ideal for gathering contact information and qualifying prospects.
Check out the following examples of the best LinkedIn ad for lead generation.
HERE Technologies ran a LinkedIn Lead Generation Ad campaign to promote their mapping technologies guide, successfully gathering contact information from interested professionals.
FixDex used LinkedIn lead generation ads to promote its webinar about creating customer relationships. In doing so, the company successfully collected email addresses and other valuable information about its target audiences.
LinkedIn Recruitment Ads provide you with the best solution to attract job candidates. You can use this ad type to promote job openings and do employer branding. These ads can be highly targeted to reach specific types of professionals.
Ikontent has been using LinkedIn Recruitment Ad to attract software developers to join their team, highlighting the innovative approach of the company. The ads effectively increased the number of quality applications.
McKinsey & Company has long been using LinkedIn Recruitment Ad to fill various positions, attract top talent, and target professionals with specific skills. The campaign example above focuses on the company’s continued learning culture.
LinkedIn Job Ads are postings that appear in different sections of LinkedIn. They help you target professionals who are actively seeking new opportunities. These ads are effective for reaching a large pool of potential candidates.
ClickUp used Job Ads to recruit top talent for their new projects, listing detailed job descriptions and requirements. The postings attracted numerous qualified applicants.
Objects.ai is well-known for using dynamic LinkedIn Job Ad to fill positions in their different departments. These ads are personalized based on the name and the profile picture of the viewer, encouraging them to explore the open positions with CTAs like See Jobs, as shown in the example above.
LinkedIn Brand Awareness Ad focuses on increasing the visibility of a company or product. These ads are designed to reach a broad audience and build recognition over time.
Spotify ran Brand Awareness Ad to promote their new features and updates, creating awareness about their new feature Add Shop Pay.
IBM used Brand Awareness Ad to highlight their advancements in data management strategy for AI technology, reaching a diverse audience of professionals. The ads helped reinforce IBM’s reputation as an industry leader.
LinkedIn Thought Leader Ad promotes content from industry leaders to position them as experts in their field. These ads typically feature articles, posts, or videos that share valuable insights and knowledge.
Impactable used LinkedIn Through Leader Ad to share the perspective of digital ads strategist Joshua Stout about brand awareness. It helped drive high engagement besides reinforcing the marketing ninja’s influence.
Flexis leveraged LinkedIn Thought Leader Ad to give wide exposure to a post by Tia Derby who happens to be the company’s CEO. The sponsored post underlines leadership, SaaS markets, and customer success. It attracted a wide audience, sparking meaningful conversations.
LinkedIn Follower Ads are meant to increase a company’s follower count on their LinkedIn page. These ads appear on the right rail and include a follow button, making it easy for users to start following the company.
Impactable used a dynamic follower ad to grow their LinkedIn community, targeting B2B marketing professionals. The campaign successfully increased their follower base and engagement.
TechCore ran LinkedIn Follower Ads to get more people to follow their company page, boosting their reach and influence on the platform.
LinkedIn Conversation Ads allow for interactive, message-based ads that open a chat with users. These ads are designed to drive engagement through personalized and contextually relevant conversations.
Bind Media has used LinkedIn Conversation Ad to interact with existing and potential customers about their services, offering tailored responses and resources. The ads generated high engagement and qualified leads.
FixDex ran a LinkedIn Conversation Ad to promote their Analytical Summit, engaging users in discussions about the benefits. This approach led to a significant increase in registrations.
LinkedIn Webinar Ads promote online webinars and events, driving registrations and attendance. These ads can include details about the event, speakers, and topics to attract relevant audiences.
Outreach uses LinkedIn Webinar Ad to promote their leadership webinars, targeting professionals in sales roles. The ads effectively increased webinar registrations and participation.
Upfluence ran a LinkedIn Webinar Ad campaign to promote their inbound marketing webinars, reaching marketing professionals and agencies. The campaign saw high engagement and boosted registration rates.
Conclusion
As you can see, LinkedIn provides a wide range of ad formats that cater to various marketing goals, from brand awareness to lead generation. So, take inspiration from the best LinkedIn Ad examples above to create brand awareness, generate leads, and increase your company page’s follower base.
Whether you want to create dynamic, display, spotlight, or other ad types, LinkedIn has you covered so that your business can reach more audiences and customers.
The post 19 Best LinkedIn Ad Examples that Inspired appeared first on Dripify - LinkedIn automation tool.
Metrics such as click-through rates, conversion rates, and return on investment give you a clear picture of an ad’s success. Ultimately, a successful LinkedIn ad integrates with a brand’s voice and strategy. And nothing illustrates this better than the best LinkedIn ad examples that achieved remarkable results.
However, rather than providing just one example, below are top 19 LinkedIn ad examples that stand out for their effectiveness. So, get ready to take inspiration from the best performing LinkedIn ads of all time.
LinkedIn Sponsored Ad Examples
LinkedIn sponsored ads, also called Sponsored Content, are paid advertisements that appear directly in a user’s feed. This type of ad allows your brand to reach a larger audience, beyond your LinkedIn page’s followers, and drive more engagement.
These ads often include compelling visuals, strong calls to action, and relevant content for optimum impact.
Have a look at the following best LinkedIn ads in the sponsored content category.
Standard Chartered Private Bank
Standard Chartered Private Bank used sponsored content to promote their investment products and solutions, driving significant traffic to their website. The ad featured a clear CTA and an eye-catching image.
Microsoft
Microsoft is always known for creating the best B2B LinkedIn ad. The company leveraged LinkedIn sponsored ads to advertise their new product, targeting companies looking for cloud professionals. The campaign successfully increased product awareness and engagement.
LinkedIn Paid Ads Examples
LinkedIn paid ads are great for businesses to promote their content or solutions to a broader audience. You can choose various formats for these LinkedIn ads, including text, sponsored content, video, and more.
IBM
IBM utilized paid ads on LinkedIn to promote their AI-powered solutions for the healthcare sector. The campaign increased lead generation and brand visibility.
Salesforce
Salesforce ran paid ads to market their CRM tools, targeting sales and customer service professionals on LinkedIn. The ads resulted in high engagement and numerous sign-ups for product demos.
LinkedIn Video Ad Examples
LinkedIn Video Ad is short videos that appear in the feed and capture attention quickly. These ads are effective for storytelling and showcasing products or services in a dynamic format.
These ads often include captions and are optimized for mobile viewing. In fact, the video ad format is one of the best ways to boost your ROI and justify your LinkedIn advertising costs.
Adobe
Adobe used video ads to promote its content creation platform Adobe Express. The visually engaging ads increased user interaction and product trials.
Hootsuite
Hootsuite ran LinkedIn video ads highlighting the benefits of their social media management tools. The campaign effectively drove awareness and boosted software subscriptions.
LinkedIn Dynamic Ad Examples
LinkedIn Dynamic Ad automatically personalizes content to individual users, based on their profile information. These ads appear in the sidebar and often include elements like the user’s name or profile picture, making them highly engaging.
Have a look at the top performing LinkedIn ads examples below for inspiration:
WWE
WWE used dynamic ads on LinkedIn to successfully attract new, potential candidates to check out their open positions. This strategy significantly increased applications from targeted individuals.
Runity
Runity uses LinkedIn Dynamic Ad to promote its cloud collaboration tool. Their ads show highly personalized and relevant content to targeted professionals.
LinkedIn Display Ad Examples
LinkedIn Display Ad are visual advertisements that appear on the side or top of the LinkedIn page. They capture the user’s attention with striking images or graphics. Businesses typically use these ads for brand awareness and retargeting campaigns.
Huntsman School of Business
Huntsman School of Business uses LinkedIn Display Ads to promote its MBA programs. These visually appealing ads highlight key program features like 1-year MBA to attract potential applicants.
VistaVu
VistaVu ran Display Ads to advertise for lead generation purposes for their industrial ERP and business management solutions and products. In this ad, they cleverly targeted Oilfield Service Companies, highlighting the risks of losing money if the issues are left unaddressed.
LinkedIn Spotlight Ad Examples
LinkedIn Spotlight Ad is a type of Dynamic Ad that focuses on driving traffic to a specific landing page or content. These highly personalized ads appear on the right rail of the LinkedIn feed, often including the user’s name or profile picture.
Here are two examples of good LinkedIn ads in the spotlight category:
LinkedIn Learning
LinkedIn uses Spotlight Ads to promote its LinkedIn Learning platform. It tailors the ad content to the users’ profile pictures. These targeted ads drive traffic to the learning platform, encouraging professionals to subscribe.
Hilton
Hilton uses LinkedIn Spotlight Ad to encourage professionals to redeem their collected points for exclusive experiences. These ads effectively engage business travelers and drive loyalty program participation.
LinkedIn Single Image Ad Examples
LinkedIn Single Image Ad includes one compelling image to catch the viewer’s attention. These ads appear in the LinkedIn feed and are often used to promote events, products, or services.
Shopify
Shopify used single image ads to promote their e-commerce solutions, featuring a striking image and clear call-to-action. The campaign effectively drove sign-ups for their platform.
Microsoft
Microsoft ran single image ads to get more registrations for its GitHub Copilot Forum, specifically targeting developers and tech leads. The ad saw high engagement and increased subscriptions.
LinkedIn Carousel Ad Examples
LinkedIn Carousel Ad allows advertisers to include multiple images or videos within a single ad that users can swipe through. This format is ideal for storytelling, showcasing multiple products, or providing detailed information.
Coca-Cola
Coca-Cola used Carousel Ad to highlight how the company is contributing to the American economy through job creation. Each card in their ad focused on a different aspect. This approach effectively engaged users and increased brand loyalty.
Slack
Slack ran Carousel Ad to illustrate the different features and benefits of their communication platform. Each image in the carousel mentioned a specific benefit, driving higher engagement and user interest.
LinkedIn Document Ad Examples
LinkedIn Document Ad allows advertisers to share documents directly within the LinkedIn feed. These ads are excellent for promoting in-depth content like whitepapers, case studies, or reports, making it easy for users to read and download without leaving LinkedIn.
McKinsey & Company
McKinsey used Document Ad to share a comprehensive industry report, targeting professionals in relevant fields. The ad saw high engagement and numerous downloads.
Deloitte
Deloitte leveraged Document Ad to promote their 2024 report on the problems women face in the workplace. The campaign effectively reached decision-makers and drove significant interest in their insights.
LinkedIn Message Ad Examples
LinkedIn Message Ad are personalized messages sent directly to LinkedIn members’ inboxes. These ads are highly targeted and can include a single call-to-action, making them effective for direct engagement and lead generation.
FixDex
FixDex used LinkedIn Message Ad to invite professionals to try their platform for exciting career opportunities. The personalized invitations saw a high response rate and increased sign-ups on the work marketplace platform.
CSI
Adobe ran a LinkedIn Message Ad campaign to promote their special expo. This direct approach led to a substantial increase in registrations and attendance for the event.
LinkedIn InMail Ad Examples
LinkedIn InMail Ads, also known as Sponsored InMails, is a form of sponsored messaging that you can use to send personalized messages directly to users’ inboxes, even if they aren’t your 1st-degree connections or followers. These ads are effective for recruitment, event invitations, and lead generation.
LinkedIn
LinkedIn itself uses InMail Ad to offer incentives for advertisers to try the ad feature on the platform. As you can see in the example above, LinkedIn is enticing its audience with a $50 credit to start a new campaign. The targeted messaging approach resulted in higher ad credit requests.
Plerdy
Plerdy leveraged LinkedIn Sponsored InMails to invite targeted users to a live demo of their conversion optimization tool. This direct outreach strategy significantly increased registrations for the product demo.
LinkedIn Lead Generation Ad Examples
LinkedIn Lead Generation Ad includes built-in lead gen forms that allow users to submit their information without leaving the platform. These ads are designed to collect leads efficiently and are ideal for gathering contact information and qualifying prospects.
Check out the following examples of the best LinkedIn ad for lead generation.
HERE Technologies
HERE Technologies ran a LinkedIn Lead Generation Ad campaign to promote their mapping technologies guide, successfully gathering contact information from interested professionals.
FixDex
FixDex used LinkedIn lead generation ads to promote its webinar about creating customer relationships. In doing so, the company successfully collected email addresses and other valuable information about its target audiences.
LinkedIn Recruitment Ad Examples
LinkedIn Recruitment Ads provide you with the best solution to attract job candidates. You can use this ad type to promote job openings and do employer branding. These ads can be highly targeted to reach specific types of professionals.
Ikontent
Ikontent has been using LinkedIn Recruitment Ad to attract software developers to join their team, highlighting the innovative approach of the company. The ads effectively increased the number of quality applications.
McKinsey & Company
McKinsey & Company has long been using LinkedIn Recruitment Ad to fill various positions, attract top talent, and target professionals with specific skills. The campaign example above focuses on the company’s continued learning culture.
LinkedIn Job Ad Examples
LinkedIn Job Ads are postings that appear in different sections of LinkedIn. They help you target professionals who are actively seeking new opportunities. These ads are effective for reaching a large pool of potential candidates.
ClickUp
ClickUp used Job Ads to recruit top talent for their new projects, listing detailed job descriptions and requirements. The postings attracted numerous qualified applicants.
Objects.ai
Objects.ai is well-known for using dynamic LinkedIn Job Ad to fill positions in their different departments. These ads are personalized based on the name and the profile picture of the viewer, encouraging them to explore the open positions with CTAs like See Jobs, as shown in the example above.
LinkedIn Brand Awareness Ad Examples
LinkedIn Brand Awareness Ad focuses on increasing the visibility of a company or product. These ads are designed to reach a broad audience and build recognition over time.
Shopify
Spotify ran Brand Awareness Ad to promote their new features and updates, creating awareness about their new feature Add Shop Pay.
IBM
IBM used Brand Awareness Ad to highlight their advancements in data management strategy for AI technology, reaching a diverse audience of professionals. The ads helped reinforce IBM’s reputation as an industry leader.
LinkedIn Thought Leader Ad Examples
LinkedIn Thought Leader Ad promotes content from industry leaders to position them as experts in their field. These ads typically feature articles, posts, or videos that share valuable insights and knowledge.
Impactable
Impactable used LinkedIn Through Leader Ad to share the perspective of digital ads strategist Joshua Stout about brand awareness. It helped drive high engagement besides reinforcing the marketing ninja’s influence.
Flexis
Flexis leveraged LinkedIn Thought Leader Ad to give wide exposure to a post by Tia Derby who happens to be the company’s CEO. The sponsored post underlines leadership, SaaS markets, and customer success. It attracted a wide audience, sparking meaningful conversations.
LinkedIn Follower Ad Examples
LinkedIn Follower Ads are meant to increase a company’s follower count on their LinkedIn page. These ads appear on the right rail and include a follow button, making it easy for users to start following the company.
Impactable
Impactable used a dynamic follower ad to grow their LinkedIn community, targeting B2B marketing professionals. The campaign successfully increased their follower base and engagement.
TechCore
TechCore ran LinkedIn Follower Ads to get more people to follow their company page, boosting their reach and influence on the platform.
LinkedIn Conversation Ad Examples
LinkedIn Conversation Ads allow for interactive, message-based ads that open a chat with users. These ads are designed to drive engagement through personalized and contextually relevant conversations.
Bind Media
Bind Media has used LinkedIn Conversation Ad to interact with existing and potential customers about their services, offering tailored responses and resources. The ads generated high engagement and qualified leads.
FixDex
FixDex ran a LinkedIn Conversation Ad to promote their Analytical Summit, engaging users in discussions about the benefits. This approach led to a significant increase in registrations.
LinkedIn Webinar Ad Examples
LinkedIn Webinar Ads promote online webinars and events, driving registrations and attendance. These ads can include details about the event, speakers, and topics to attract relevant audiences.
Outreach
Outreach uses LinkedIn Webinar Ad to promote their leadership webinars, targeting professionals in sales roles. The ads effectively increased webinar registrations and participation.
Upfluence
Upfluence ran a LinkedIn Webinar Ad campaign to promote their inbound marketing webinars, reaching marketing professionals and agencies. The campaign saw high engagement and boosted registration rates.
Conclusion
As you can see, LinkedIn provides a wide range of ad formats that cater to various marketing goals, from brand awareness to lead generation. So, take inspiration from the best LinkedIn Ad examples above to create brand awareness, generate leads, and increase your company page’s follower base.
Whether you want to create dynamic, display, spotlight, or other ad types, LinkedIn has you covered so that your business can reach more audiences and customers.
The post 19 Best LinkedIn Ad Examples that Inspired appeared first on Dripify - LinkedIn automation tool.